I am a long time lover of Jason Wu. As we all know his dress that Michelle Obama wore for her first inaugural ball was perfection. This is not debatable. His airy feminine edge appeals to my girly sensibilities, but sadly his price points have kept us apart. (I've already lamented over his sold out designer collaboration in Target). When I'm in New York I go to visit his clothes, but now they are coming to me. I first read this tweet from @capitalfilemagazine while on my way to my favorite place, Target, and I almost ran to my car.
I didn't even know he was making a diffusion line! (Apparently, the news broke silently while I was still sick). While not as far away as New York, both of these places require a day trip and not a spur of the moment trip at 7:30PM on a Monday. So I am planning a trip to visit my new friends. You can see some of my favorites on my pinterest board. Towson seems like an odd place to launch this line. Yes the mall (oddly enough), has some luxury retailers such as Tiffany and Co and Louis Vuitton, it just doesn't seem that Baltimore has this type of a luxury market. The lines seems to be a better fit for Columbia Mall, if a Baltimore presence was absolutely necessary. Also, Pentagon City Mall surprisingly is left off this list, but the planners probably didn't want to cannibalize sales from Tyson's Corner. More about diffusion lines after the break.
With misfortune of the #Holiday24 collection at Target and Neiman Marcus, I was pondering about the future of those collaborations and diffusion lines as a way for companies to gain some money for their lines. As haute couture fades and the luxury stagnates, could diffusion lines be to ready to wear, what ready to wear as once to haute couture? Many designers have them: Marc by Marc Jacobs, Micheal Micheal Kors, Lauren Ralph Lauren, my new personal favorite Saturday by Kate Spade, trying to gain a savvy contemporary customer. Only time will tell. In the mean, I'll be taking a trip to visit Miss Wu.