As fashionista.com reported this morning, the Target/Nieman Marcus/CDFA collection has officially tanked. While this may be bad for the retailers/designers involved, it is certainly good for the consumers. I for one cleaned up! Originally, only the Oscar De La Renta bag and the Tracy Reese shirt were on my wishlist because of the prices, $60 and $80 respectively. I ended up buying the Oscar purse for myself as a Christmas gift. Then, magically, a few days before Christmas, the collection goes on sale for 50% off. I bought the Tracy Reese shirt and plates for myself and the Altuzarra glasses for my mother. My mother loved the plates (and the fabulous Ms. Reese) so much she bought the plates for everyone in our gift list, along with the Tory Burch lunchbox and thermos, and the Carolina Herrera travel bags (which she later gave to me). Christmas was good! Now a few days after Christmas, the impossible happened, the entire collection goes 70%. I returned my full price Oscar Bag and half price Tracy Reese shirt and repurchase them for the new clearance price. For the original full price for the Oscar Bag, I got the clearance Oscar Bag, Tracy Reese shirt and the Marc Jacobs gold pouch. More about designer collaborations after the break!
With this flop and the the not so good reception to H&M's Margiela and Anna Dello Russo collections, the future of designer collaborations are certainly going to be called into question. I'm sure a lot of pressure will be put on the the upcoming Prabal Gurung for Target collaboration. Done properly, I believe that designer collaborations can have a positive impact on the retailers and designers involved. The retailers can get a new customer that may or may not buy clothes from them and the designers get publicity (and money!) for their other lines. And us consumers can get designer goods for less. As fashionista.com mentioned, I think this #Holiday24 collaboration had too many involved parties. Too many designers (some who are rather obscure to the general public), two retailers and the CFDA? People were confused. Target needs to focus more on one-on-one collaborations. Neiman Marcus, I don't believe has the clientele for this type of designer collaboration. The quality wasn't there for the more discerning customer. Neiman should focus on diffusion lines like Saturday by Kate Spade or Nordstrom selling Topshop and Miss Wu by Jasn Wu. As I mentioned in a previous article, the Neiman customer can buy the real ready-to-wear designs and don't need a collaboration. Higher end, aspirational or emerging designers have had success (with the proper marketing) with designer collaborations, i.e. Lanvin for H&M or Jason Wu for Target. I am cautiously opptimistic for Gurung's collection. His pieces for the #Holiday24 weren't that great, but the preview for his own collaboration are wonderful. I'll certainly be looking to buy.